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Studio Vitals Self-Assessment

Ten minutes.
Six questions.
One honest read.

The same six vitals we measure in every paid engagement, simplified so you can score your own studio. This is the read most owners are missing.

01. Retention

How would you describe your recurring member churn?

Recurring members only, not drop-ins or pack buyers. Industry average is 8 to 10 percent monthly.

02. Utilization

What is your average class utilization across the schedule?

The percentage of class capacity filled, averaged across all classes in a typical week.

03. Lead funnel

How predictable is your trial-to-recurring-member conversion?

Of the people who book a trial class or intro offer, what share become recurring monthly members within 60 days?

04. Instructor economics

How well do you understand your instructor economics?

Cost per class as a percentage of class revenue, plus visibility into which instructors drive member retention.

05. Community

How would you describe your community signal?

Reviews, referrals, event participation, social engagement. The proxy for whether members talk about your studio outside its walls.

06. Margin profile

How clear is your unit economics?

Contribution margin per recurring member and the utilization needed to cover fixed costs.

No email required to see your score. Answers stay on this device.

Your Studio Vitals score
0/ 30
Calculated

Your read

Your studio's read appears here.

By vital
Retention0/5
Utilization0/5
Lead funnel0/5
Instructor economics0/5
Community0/5
Margin profile0/5
The next step

Want this measured with your real data?

The full Studio Vitals Diagnostic takes your actual operating data, scores each vital against industry benchmarks, and delivers a written report with the first 90 days of work.

Book the Diagnostic, $1,500
Or get a PDF report of your results, with one specific lever per vital.
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